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Australia’s Magic

This week's edition of The Economist was talking about the strength of Australia's economy. Along the way, the editor mentioned that the country's riches primarily come from China buying their huge resources of iron ore and natural gas. Think about how easy it is for...

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This Is Your Brain On “Free”

Marketing has been driven by free offers for years. Nordstrom offers free alterations, Ben & Jerry’s gives away free ice cream. Consultants give away free trainings. The “free offer” is a critical marketing strategy, but businesses rarely know how to use it. Most of...

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