Speaking Of Dan…

I’m a brain science nerd who really gets marketing.

see what I’m up To!

My whole life, I’ve always considered myself a visionary “type.” 

You know – the type who likes to keep his head in the clouds. The type who likes to talk, dream, and think BIG. Really big. Like go-to-Mars-and-come-back-alive big.

Which is why, after I built my advertising agency, I started to think… bigger. I began to see larger patterns in the ad campaigns we ran for our clients. I saw how sales processes worked (and how they didn’t). 

I saw how a customer relationship is built over time. I saw how important it was to deeply understand and respect the human mind.

Most importantly, after building an advertising agency, I understood the importance of having a deep and unwavering respect for our minds’ abilities to communicate with one another.

see what I’m up To!

I’m placing the power of Neuromarketing into the hands of Honest business owners…

Companies who understand how to communicate best will always win. Hands down. If you can’t communicate properly, your customers won’t understand you – and you won’t sell.

But so many businesses out there don’t know how to communicate.

It doesn’t matter the size – whether you’re at the helm of a small, medium, or big business, there are always new ways of communicating with your customers that you haven’t thought of. 

That’s where neuromarketing comes in.

Neuromarketing is the science of “codifying” communication. It exists because businesses want an edge in their marketing strategy – and they understand the importance of communication in that strategy.

In the best of times, neuromarketing offers a way for authentic businesses to connect more deeply with their customers.

With neuromarketing, businesses can establish stronger customer relationships and build brands that last for generations.

In the worst of times, however, neuromarketing turns into a tool for manipulation and deceit. As time has passed, I’ve seen more and more companies use neuromarketing to manipulate their customers’ minds rather than enhance the brand experience.

In my opinion, that’s just wrongMy job is to bring the neuromarketing world out of the dark and into the light.

I’m placing the power of Neuromarketing into the hands of Honest business owners

Here’s how I’m Doing It:

I’m Doing this to level the playing field for business owners while making the marketing world more ethical

I want to place that world of neuromarketing in the hands of honest business owners who will treat their customers’ minds with respect and care.

But to do that, I also need to publish research. I need to push the science of neuromarketing forward to such a degree that the supply of neuromarketing research is controlled and restricted from dishonest companies.

Speaking Of Brilliance is my publishing and research platform to do just that. The more research and strategies, the better. To me, marketing “Brilliantly” represents a responsible, effective application of neuromarketing principles to a business’s messaging.

It represents a trust-based relationship between a brand and its customers.

Most importantly, it represents a deep respect for the power of the mind – and the ethical limitations of our ability to manipulate others. Over time, we will build a community of ethical marketers who use neuromarketing brilliantly – and don’t turn to the dark side.

It’s time to take your business out of the dark. The first step is to learn more about GLINT, my framework for integrating neuromarketing into your customer messaging. Click below to access it for free.

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Want to have me speak at your event? Let me tell you more about my workshop or keynote presentation. There's something for every audience size!

I'm always posting new content! Read my most recent articles which are chock full of actionable strategies for you to take action on for your business.

Explore the Bedrock Of Brilliance, which contains the Neuromarketing Code Of Ethics as well as the Consumer Neuromarketing Guide.

Want to have me speak at your event? Let me tell you more about my workshop or keynote presentation. There's something for every audience size!

I'm always posting new content! Read my most recent articles which are chock full of actionable strategies for you to take action on for your business.

Explore the Bedrock Of Brilliance, which contains the Neuromarketing Code Of Ethics for businesses as well as the Consumer Neuromarketing Guide for individuals.

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